Making money in the car rental market would seem to be pretty simple, but when the outgoings are cutting into the profit margins growth can easily remain a pipe dream. There are ways to help your fleet car business grow however, and we have had a look around and come up with our top 5 tips for you.
Re-evaluate Your Business Model
The success of many a fleet car business is dependent upon the types of vehicle on offer. For example, if you have gone for the luxury end of the market and everyone is after the nippy, city cars you are missing out big time. If you are loathe to dispense with your luxury brand completely then have both. Sell some of the bigger cars and replace them with the sought after models. By offering what the consumer wants your business should enjoy a healthy growth.
If you offer good deals to returning customers you are onto a winner. If somebody has hired a car once chances are they will want to do it again, so by offering an incentive on repeat bookings word will soon get around that you value your customers loyalty. New customers will come to you if they know that next time they will benefit, simple logistics.
Broaden Your Horizons
Most businesses start with a specific target market, few have the same further down the line. As the needs of the consumer changes you must too move with the times and if you have previously been targeting motorists over 40, for example, then it may be time to alter your criteria. Get the word out there that you have something for everyone and you will see an increase in sales.
Have a look at your competitors and see what they are offering as extras then implement a few into your rental as standard. For example, target the family market by offering a free child seat. This may seem to simple to be effective but in reality by giving a customer something your competitors are charging for is one of the oldest marketing strategies in the book. It doesn’t have to be child seats of course it can be absolutely anything. Roof racks, bike racks, you name it, have a look at your competition’s extras list, you will be surprised at what is on there.
Make the Most Of Social Media
As well as creating your own profile and building your online presence, also become a member of the selling groups on the like of Facebook which are for the area you operate in. You would be surprised how many people head here first to try and grab some special exclusive offers. There are many successful fleet car operators who don’t even have websites, they rely totally on social media for their customers. Constant updates and being available to chat and answer questions is key when you are marketing through social media, plus you are building yourself a reputation as a friendly company, which is something everyone wants to be considered to be,